Business First.

Waymaker Consulting is a digital marketing and customer loyalty partner trusted by business owners to build respected brands, acquire high-value clients, and retain customer loyalty.

John Conrad Lee

Founder, Waymaker Consulting

As an entrepreneur, I demand that every marketing activity delivers tangible outcomes.

We take the art of thoughtful creativity and the science of intelligent marketing very seriously.

That’s how we’ve consistently delivered real results for serious business owners over all these years.

Why Business Owners Choose Us

We do quality

Our clients are leaders in their field and know that it's faster, more cost-effective and wiser to entrust marketing strategy and execution to a professional partner.

we do EVERYTHING

Whatever it takes to help you get customers and keep them. We're experts with Search, Social, Direct Response... and results.

About Waymaker

Waymaker Consulting was founded by John Conrad Lee in 2014 after a distinguished career in commercial management and strategic marketing.

Awarded the Lee Kuan Yew Award for Mathematics and Science in Singapore, John spent over a decade in marketing and business management roles for global brands. He was entrusted to manage commercial and marketing budgets for Siemens, GlaxoSmithKline, Transitions (owned by EssilorLuxottica), JohnPaul (owned by Accor), and McDonalds.

In 2011, John founded the AVANTAGE VAG Automotive Group and scaled it to become one of the most respected privately-owned automotive brands in Asia. He is also the founder of AVANTAGE Club, a leading loyalty programme for premium car owners in Singapore.